In my work as Creative Director at BuzzFeed, I've managed Top 100 Retail, Entertainment, Tech/Telco, and CPG accounts as well as developed a new brand identity, As/Is. Here's some of my favorite work, but due to BuzzFeed's eclectic audience, I've edited and produced content for a wide variety of clients. Please feel free to reach out if you're interested in additional examples.

As/Is

The beauty, style, and retail audiences at BuzzFeed are some of the most engaged and enthusiastic in the industry. We serve identity-focused content that inspires confidence, and our editorial and branded ethos is one of inclusivity, diversity, and body acceptance. In partnership with the sales, editorial, and commerce teams, I helped develop AS/IS, a new brand space for BuzzFeed where our audience could find exactly what they want and need and that serves our beauty and retail clients with a more targeted and glamorous aesthetic.


Shop The Look

BuzzFeed was in need of a shoppable format option to answer a consistent client request of a post product that would better feature individual client hero products. On our end, we wanted something functional, easy to produce, with a reasonable production timeline and a clean and pleasing aesthetic. Together with the tech, commerce, and product teams, I and the Retail-focused team I lead developed the Shop The Look format.


Macy's

I have been the Creative lead on our Macy's account since 2016, prior to being a Creative Director. My responsibilities include leading a team of three, attending client meetings, being the core point-of-contact for all Creative concerns, working extensively across departments to ensure the health and efficiency of the account, developing and implementing high-level strategies for major programs, and editing and producing video and post creative content.