Leading the creative strategy for the multimillion dollar gaming and telecommunications verticals, leading to the renewal of several partnerships at significant YOY growth, in some cases over 100%.
Working across CPG, Beauty, Retail, and Financial Services industries as needed on creative strategies, workshops, creative production, activations, platform education, and more.
Representing the company at industry events such as CES and in major meetings with Fortune 500 companies to foster relationships, evangelize creative strategies, review existing creative assets, and more
Working cross-departmentally to develop data-driven, creatively holistic sales narratives and playbooks around key industry opportunities across verticals.
Working cross-departmentally and with vendors to develop custom creative such as game bots, custom design and illustration, and custom editorial content.
Joining the leadership team of the Ability employee resource group, advocating for and offering assistance to members of the ERG, working alongside other ERG leadership teams for intersectional, meaningful events, developing and communicating resources for managerial teams and employees.

Collaborated across teams as the leader of new product offerings and revenue diversification projects, including developing all content with a basis in audience data and market context.
Worked with international team to onboard and train production team in India, working across cultures and time zones to foster solid partnerships with on-the-ground team to create region-specific original content.
Produced Skillshare Original classes from idea to completed course, including pre-production planning, on-set direction and production, and post-production review, resulting in millions of minutes watched and hundreds of thousands of new members.
Led the LGBTQ+ employee resource group, including planning events, organizing charity and volunteer opportunities, and working with leadership and employee success teams to address the needs of my community at the office.

Supervised and mentored a team of five employees, including performing periodic one on one evaluations, designing individual career paths, and considering flexible workplace proposals.
Created and executed well-defined editorial calendars including one schedule dedicated to photoshoots to support content plans and publication dates serving business teams and goals.
Developed original, strategic promotional plans for multi-million dollar accounts, ranging from $5m to $1m.
Worked closely with executive staff, department heads and clients to conceive out-of-the-box programs to increase revenue.
Decreased employee turnover by fostering a positive and collaborative team culture with performance awards and group outings.

Increased retail revenue by $5M year over year for more than $8M total.
Built and cultivated a dedicated team of three who worked closely with sales and client services to improve cross-functional communications.
Conceived and directed digital promotional campaigns for top accounts across retail channels.
Spearheaded the creation of a new beauty brand “As/Is” that delivered $1M+ in revenue.
Defined “As/Is” brand direction, promotional campaigns, e-commerce, and the owned and operated shopping format.
Worked closely with editorial, sales, client service, tech and product teams to assess underserved clients and to implement improvements.

Joined the creative team to expand knowledge and skills across the digital landscape.
Generated $23M in revenue by innovating social-first native advertising concepts.
Landed a $3M annual “always-on” contract with one major client.

Proposed and executed ideas that led to the creation of brands such as Tasty, Nifty, Bring Me, Goodful, etc.
Pioneered a new business direction that increased the value of e-commerce and retail partners.
Brought to life text, images and videos that engaged thousands of users across Facebook, Twitter, Tumblr, Vine and Instagram.

Please contact me for information on roles predating 2014.

experience